请阅读下列短文,从每题所给的四个选项(A、B、c和D)中,选出最佳选项,并在答题卡上将该选项的标号涂黑。
B
In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead,with more tactics(策略).
One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip. In department stores, section is generally next to the women’s cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
40.Why do stores usually display fruits and vegetables in the first section?
41. According to Paragraph 3, which of the following encourages customers to buy?
42.What is the California builder’s story intended to prove?
43.What is the main purpose of the passage?
根据第二段文中”They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip”得知,买健康食品的顾客也会买更多的垃圾食品,此处选择C。
理解文章内容,对信息进行有效的理解和定位,做到选择有理,排除有据。
对文章意思理解不够准确,不能够准确的进行信息定位。
根据第三段文中”Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day.”得知,商店是通过面包的香气来吸引顾客购物的,故选择D。
理解文章内容,对信息进行有效的理解和定位,做到选择有理,排除有据。
对文章意思理解不够准确,不能够准确的进行信息定位。
根据第四段文中”They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity”得知,顾客通过自己的第一印象来判断是否进店消费,这属于潜在的商机,故选择D。
理解文章内容,对信息进行有效的理解和定位,做到选择有理,排除有据。
对文章意思理解不够准确,不能够准确的进行信息定位。
整篇文章都在围绕“tactics(策略)”展开说明。文章的主旨会出现在开头和结尾。第一段通过古埃及的例子道出主旨,说明吸引顾客的重要性;最后一段通过加利福利亚来吸引顾客的例子再次点明主旨。故选择A。
理解文章内容,对信息进行有效的理解和定位,做到选择有理,排除有据。
对文章意思理解不够准确,不能够准确的归纳总结文章的大体意思。