Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, and then post to Instagram—it’s that easy. You can even share to FaceBook, Twitter and more.It’s a new way to see the world. So many photos of food are contained on Instagram—now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people’s taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I’d probably do it too. “The Picture House” is the world’s first pay-by-photo restaurant. You order, click a photo of the food, share on Instagram and eat for free!
The restaurant belongs to frozen food giant Birds Eye, who came up with the idea to cash in on people’s addiction with photographing food and sharing the pictures online. They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in SOHO，London for three days in May, and is now moving to other major UK cities.They serve two-course meals that customers don’t have to pay for, if they photo and Instagram it.
The restaurant is a part of Birds Eye’s “Food for Life” campaign, a new marketing project that aims at changing the way people look at frozen food. “Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special,” said marketing director Margaret Jobling.
The reaction to the Picture House has been great so far. And the pay-by-picture concept has proven to be an effective way. Alternative payment methods are actually gaining popularity among a lot of businesses. Last year in a cafe in Germany customers pay by how much time they spend there, not by what they eat.
28. From the description in the passage we can see Instagram is________.
29. What the Picture House does is actually _______.
30. What can be inferred from the passage?
31. Which of the following can be the best title for the passage?
本题属于主旨大意题，根据文章第一段“S Take a picture or video, choose a filter to transform its look and feel, and then post to Instagram—it’s that easy.”可知，作者介绍的这个是用来放置图片和录像的网上软件，对比其他选项都不正确，所以选择D选择正确。
主旨大意题。根据文章第一段“Take a picture or video, choose a filter to transform its look and feel, and then post to Instagram—it’s that easy.”可知，拍了照片或录了像之后修一下，改变一下它的样子和感受然后传到Instagram上。所以它不可能是餐馆、公司，更不是营销策略。所以选D,选择正确。
以点概全，没有整体把握文章大意。
本题考查属于提取细节题，根据文章第三段“So they realized it was a better way to advertise their new dining range.”可知，Birds Eye知道人们沉溺于拍食物照片、在网上分享食物照片，可以利用这个来赚钱，所以他意识到这是一个宣传新菜品的好办法，以此来扩大受欢迎程度，所以选择A选择正确。
事实细节题。根据文章第三段“So they realized it was a better way to advertise their new dining range.”可知，冷冻食物巨匠Birds Eye开始想到这个想法就是为了通过人们沉溺于拍摄食物照片，在网上分享食物照片来宣传他们的新菜品。再比较四个选项，所以选A,选择正确。
没有把握文章关键细节点。
本题属于事实细节题。我们要把文章所有相关细节了解清楚，对照选项逐一判断。同时要看清题目，是能从文章所有内容里推导出什么，而不是直接在文章里找到的细节。所以选择D选择正确。
事实细节题。根据最后一段“The reaction to the Picture House has been great so far.”可知选项A说法正确。根据文章第四段“The pop-up diner was open in SOHO，London for three days in May.”可知，选项C正确说法。但是这两项并不需要推导就能从文章里直接指导答案，不符合题目要求。根据“You order, click a photo of the food, share on Instagram and eat for free!”可知，并不是把自己的照片拍下来传给Picture House就可以免单，而是要拍摄你点的菜品传到网上去才能免单，所以选项B错误。根据最后一段“And the pay-by-picture concept has proven to be an effective way.”可知，用图片付账这种概念已经被证实是非常有效的一种方法，因此可以推导出拍照分享图片在英国成了一种新趋势。所以选D,选择正确。
没有全面把握文章细节。
本题属于主旨大意题。文章第一段介绍了一种网上应用软解Instagram, 可以让人们把拍摄的图片放到网上和人分享；第二、三段Birds Eye利用人们的这个特点，实行顾客上传食物图片免单的；第四、五段介绍他的另一家店Pop-up dinner也开展了类似免单的活动，第六段介绍了人们对这种免单方式逐渐接受了。选项B只是文章二、三段的内容，选项C、D是说食物和图片、食物风格的内容，和文章主旨不符。只有A选项用图片付账才是本文的重点，讲述了图片和图片和付账的内容。所以选择A选择正确。
主旨大意题。先了解各段大意，再总结出全文大意。结合四个选项，选择最能代表全文大意的一个。所以选A,选择正确。
以点概全，没有整体把握文章大意。