Section B
Directions: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need.
Have you ever watched a television show or a movie and felt like you were watching a really long commercial? If so, then you’ve fallen __31_ __ to bad product placement (产品植入). Clever marketing folks want their products to be __32_ __ within a scene, but not the focus. When done correctly, product placement can add a sense of realism to a movie or television show.
Product placement __33_ __ from as early as 1950s when a drinks company paid to have a character in the movie The African Queen toss loads of their product overboard. Since then, there have been countless placements in thousands of movies.
Sometimes product placement just happens. A set dresser (布景人员) might think of something that __34_ __ the level of credibility or realism of the story. One example is the use of a can of ant killer in a violent fight scene in the popular television programme The Sopranos. A spokeswoman for the manufacturer said if the company had not been __35_ __ about the use of their product, they would not have given it a thumbs-up.
Arranged product placement deals are more prevailing. The most common type is a simple exchange of the product for the placement. A deal is made; in exchange for the airtime, the cast and crew are provided with a(n) __36_ __ supply of the company's products.
Sometimes, a gift of the product isn’t an appropriate form of compensation, so the deal __37_ __ with money works well. Someone from a manufacturer’s marketing team hears about a movie project, and approaches the set dresser with a(n) __38_ __ attractive proposal. They come to an agreement, and the product makes a number of __39_ __ casual appearances. Both teams are happy.
Before product placement really saw a rapid growth in the mid-1980s, it was pretty much a do-it-yourself __40_ __. Now there are entire agencies that can handle the job. Some larger corporations will dedicate personnel to seek out opportunities for placement within films, television shows — even games and music.
【语篇导读】本文是一篇说明文。作者介绍了电视里产品植入的情况。
A. approached
B. generous
C. financially
D. effort
E. dates
F. victim
G. closed
H. substituting
I. boosts
J. visible
K. seemingly
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
F
通读文章大意，了解文章主旨，填入合适词汇。所以选择F选项。
此题是上下文语境题。句意：如果是这样的话，你就成为了一个糟糕的产品植入的受害者。所以选择F选项。
对句子意思不明。
J
本题考查了上下文语境。句子里缺少一个形容词，联系句意，所以选择J选项。
此题是上下文语境题，句意为：聪明的市场销售人员想要他们的产品在一个场景里可见，但是并不是焦点。所以选择J选项。
对句子意思不明。
E
本题考查了固定短语。根据句子意思，date from意思为“追溯到”，符合文意。所以选择E选项。
此题是固定短语题。句意：产品可以追溯到20世纪50年代那么早，那时一家饮料公司花钱让电影The African Queen的一个演员往船外扔他们的产品。Toss投，掷；overboard向船外。所以选择E选项。
对固定短语不明。
I
本题考查了上下文语境。这里是指宣扬可靠性和真实性，符合文意。所以选择I选项。
此题是上下文语境题，句意为：一个布景人员可能想到了一些能宣扬故事可靠性和真实性的东西。所以选择I选项。
上下文意思不理解。
J
本题考查了上下文语境。分析句子结构，缺少表语，要用形容词。所以选择J选项。
此题是上下文语境题，句意为：一位为生产厂商代言的代言人说，如果公司不同意使用他们的产品，他们开始就不会同意赞助这个片子的。generous慷慨的。所以选择J选项
上下文意思不理解。
B
本题考查了固定短语。crew工作人员，cast演职人员。所以选择B选项。
此题是固定短语题，句意为：作为对演出的回报， 演职人员和工作人员给予了大量的公司产品。所以选择B选项。
对固定短语掌握不牢。
G
本题考查了词义辨析。close with以…来终结，关闭。所以选择G选项。
此题是词义辨析题，句意为：用钱来收尾的交易运行良好。所以选择G选项。
对单词意思不明。
C
本题考查了上下文语境。根据上下文判断这里是缺少状语，用副词。所以选择C选项。
此题是上下文语境题，句意为：生产厂家的销售团队里的人听说了电影项目，给布景人员带来了经济上诱人的提案。这里缺少一个词来修饰形容词，通过对上下文的理解，要选用副词，所以选择C选项。
对上下文理解不清。
K
本题考查了上下文语境。根据句意，选择副词来修饰形容词。所以选择K选项。
此题是上下文语境题，句意： 他们达成协议，产品做了一些似乎临时表面改变。 casual appearances临时外表。所以选择K选项。
上下文意思不理解。
D
本题考查了定语从句。句意为：在产品植入在20世纪80年代中期迅猛发展之前，它是一个自我动手的尝试。” do-it-yourself自己动手的。所以选择D选项。
此题是定语从句题，判断从句类型，确定连接词在句中的作用。所以选择D选项。
上下文意思不理解。